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AKIPRESS.COM - YANUA International has launched the Saving Pandas mobile application game in collaboration with the Chengdu Research Base of Giant Panda Breeding, Market Watch reported on March 7.
The game raises awareness around Giant Panda conservation. The characters in the game, the P-5 (Pandas Five), were inspired by a group of Giant Pandas that reside at the panda base. These five pandas each have their own unique identity, but together they represent a force for positive change in the world.
The game and characters revolve around the heart. It challenges players to use their skills and powers to overcome obstacles, hurdles and enemies on unfriendly planets to save baby pandas which have been abducted by space aliens. The panda hero or heroine collects hearts during the journey. The number of hearts collected determines the number of stars achieved at the end of each level.
The collaboration between YANUA International and the Chengdu Panda Base underscores the game's purpose of promoting awareness around panda conservation. The marketing efforts will include an opportunity for consumers to enter to win a trip to China to visit the Chengdu Panda Base, and one panda lover will get to participate in the Panda Keeper's program, which includes an opportunity to interact closely with the pandas during his or her visit.
The game is played on iPhone, iPod or iPad. It can be downloaded in English, Japanese, Mandarin, French, Spanish and Portuguese.
YANUA International Pte Ltd is incorporated in Singapore. YANUA aspires to be a lifestyle brand rooted in Asian ways of living and thinking, while recognizing and incorporating the ideals of Western thought. YANUA is a supporter of the Chengdu Giant Panda Breeding Research Foundation and is committed to furthering panda research at Panda Valley.