▲ Up
 
14:20 28-03-2017
MAIN АКИpress CA-News
ADVERTISE WITH US SUBSCRIBE
KazakhstanKyrgyzstanMongoliaTajikistanTurkmenistanUzbekistanWorld
POLITICSBUSINESSINCIDENTSSOCIETYCULTURESPORTANALYSISSCIENCE
Malaysia Airlines renames 'bucket list' promotion
13:53, 04 September 2014, 460

AKIPRESS.COM - 57e81f98579c73f7fab8691994e7b91c Malaysia Airlines, which has been struggling to attract business after two major airplane disasters this year, has changed the title of a new promotional campaign launched on Aug. 31, titled "My Ultimate Bucket List."

The campaign, which asked customers to list out the things they would like to do before they die, had been severely criticized.

The ailing carrier announced prizes including free trips to Malaysia and iPads to winners of the promotional effort, which was launched in Australia and New Zealand.

However, the effort was criticized for sounding insensitive in the wake of the disasters involving Flights MH370 and MH17, which together resulted in the loss of more than 500 lives. The campaign with the offending title was scheduled to run until Dec. 31 and ran with the caption “Bon voyage and good luck!”

The company, which has retained the contest under a different name, reportedly released a statement saying it did not seek to intentionally offend anyone. "The competition had been earlier approved as it was themed around a common phrase that is used in both countries," the airline said in a statement, according to Reuters.

The original competition had asked customers to buy a ticket with the airline and explain in 500 words, “What and where would you like to tick off on your bucket list, and explain why?”


Twitterfacebookprint
LATEST NEWS
14:11 Miami man sentenced to 30 years in prison for pimping foreign students, including from Kazakhstan13:53 Vehicular entrance to Naryn closed due to rockfall threat13:23 2,700 convicts pardoned in Kyrgyzstan due to 25th anniversary of independence of country13:19 Margaret Wise Brown's Goodnight Moon translated into Kyrgyz language13:15 Kyrgyzstanis celebrate Nowruz in Paris12:56 Apricots start blooming in Leilek district12:55 National Bank of Kyrgyzstan sells 151 kg of gold for 420 som12:47 Task to ensure reliable heating, electricity supply during cold season accomplished, says energy holding chief12:42 Atambayev extends condolences to families of those killed in avalanche on Bishkek — Osh road12:31 Atambayev receives OTRK Director Ilim Karypbekov12:19 Kyrgyzstan, Pakistan to bolster cooperation in culture, education12:19 Uzbekistan, Azerbaijan seek to develop cargo transportation12:02 Authorities in Jalal-Abad sue 25 residents who refuse to leave landslide-prone zone despite allocation of lands11:50 Kyrgyz Embassy in Russia issues documents to over 70 Kyrgyzstanis in a week for their return to home country11:39 Heating season in Bishkek prolonged until end of cold weather11:35 No demand for US dollars in Kyrgyzstan, National Bank Chair says11:21 Additional aid sent to landslide-affected families of Uzgen district10:28 CIS Interparliamentary Assembly plans to send observers to November vote in Kyrgyzstan10:27 State Agency for Youth Affairs congratulates alpinists on first winter ascent on Khan-Tengri and Victory peaks09:50 Russian mobile phone operator MTS quits Uzbekistan
© AKIpress News Agency - 2001-2017. All rights reserved
Republication of any material is prohibited without a written agreement with AKIpress News Agency. Any citation must be accompanied by a hyperlink to akipress.com.
Our address:
Moskovskaya str. 189, Bishkek, the Kyrgyz Republic
e-mail: english@akipress.org, akipressenglish@gmail.com;
Tel/Fax: +996(312)90-07-75