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Coca-Cola launches its first alcoholic drink in Japan
World | business | 18:12, 28 May 2018 | 1126

AKIPRESS.COM - Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers.

In a global first for the US drinks giant, three fizzy lemon drinks went on sale on Monday.

The product aims at a growing market of young drinkers - especially women, BBC reported.

Described by Coca-Cola as "unique" in the company's 125-year history, the three drinks range from 3% to 8% alcohol.

In keeping with the company's tradition, the recipe is closely guarded but the drinks are modelled on the country's popular Chu-Hi drinks, usually a mix of local spirit and a range of fruit flavours.

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