AKIPRESS.COM - Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to tap new markets and consumers.
In a global first for the US drinks giant, three fizzy lemon drinks went on sale on Monday.
The product aims at a growing market of young drinkers - especially women, BBC reported.
Described by Coca-Cola as "unique" in the company's 125-year history, the three drinks range from 3% to 8% alcohol.
In keeping with the company's tradition, the recipe is closely guarded but the drinks are modelled on the country's popular Chu-Hi drinks, usually a mix of local spirit and a range of fruit flavours.