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World|life|September 20, 2018 / 10:50 AM
Campaigners begin action against male-targeted job ads on Facebook

AKIPRESS.COM - Facebook and a group of 10 employers are being sued by workers for alleged gender discrimination after job adverts on the social media site targeted male users and did not appear to women, The Guardian reports.

The case is being brought by three female workers and the union, the Communications Workers of America, which represents hundreds of thousands of female workers.

They claim that most of the male-targeted ads from employers were in male-dominated fields, such as the police force.

Facebook has come under fire about its paid advertising platform, and whether it allows and encourages advertisers to discriminate based on race, national origin, age and gender.

It has been alleged that Facebook provides job ads which allow employers to choose who they want based on their age and sex, and that the social media company earns money from placing job ads that exclude women and older workers from receiving them.

Targeting job ads by sex is unlawful under federal, state, and local civil rights laws. In a landmark US supreme court ruling in 1973, the court held that the government can forbid job advertising that discriminates based on sex.

A Facebook spokesperson said in an emailed statement: “There is no place for discrimination on Facebook; it’s strictly prohibited in our policies, and over the past year, we’ve strengthened our systems to further protect against misuse. We are reviewing the complaint and look forward to defending our practices.”

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