AKIPRESS.COM - YouTube clips that depict dangerous or emotionally distressing “pranks” have been banned from the platform, BBC reports.

The move comes in response to so-called "challenges" that have sometimes resulted in death or injury.

The Google-owned video sharing site said such material had “no place on YouTube”.

However, the firm appears to be failing to enforce its existing rules on harmful content.

Some of the videos had attracted many millions of views. YouTube said it “worked to aggressively enforce our monetisation policies to eliminate the incentive for this abuse”.