AKIPRESS.COM - Deputy Chairman of Kazakh Tourism National Company Kairat Sadvakasov told about the general trends in the development of the tourism industry, global changes in recent years, as well as about the development of a national tourism product, the press service of the Prime Minister of Kazakhstan said.
According to Sadvakasov, in Kazakhstan the annual growth in inbound tourism is observed at the level of 10% on average. Over the past 5-6 years, there has also been good dynamics in domestic tourism — at the level of 10-15%.
He noted that Kazakhstan has begun the active development of a national tourism product. The concept 4E is used here.
“National tourism product refers to the most distinctive tourism products that are currently offered. We focus here on four main areas: ecotourism, ethno-tourism, entertainment, events. We combine these areas in the 4E concept (ecotourism, ethno-tourism, entertainment, events). Within the framework of this concept, we are trying to pack all existing products,” Sadvakasov said.
At the same time, the distinctive Kazakhstani products, according to him, include a large territory of the country, a variety of landscapes, climatic features, multinationality, which implies a variety of cuisine, languages and so on.
“From this large variety, it is rather difficult to choose something narrowly focused, to focus. Therefore, we have chosen four directions. If we talk about ecotourism, these are our National Parks, adventure tourism. If we talk about ethnicity, this is living in yurts, falconry, gastronomic tourism. This product that we have, we believe that it will be different from others,” Sadvakasov noted.
He also said that the national tourism product is centered around the so-called sub-brands.
“Kazakhstan is the birthplace of apples, tulips, this is the Silk Road, this is the place where the horse was domesticated. In this vein, the national tourism product will develop. It remains to improve and promote this product,” Sadvakasov said.