AKIPRESS.COM - The Mongolian Tourism Association, in partnership with the Ministry of Culture, Sport, Tourism, and Youth of Mongolia and the School of Hotel and Tourism Management at Hong Kong Polytechnic University, will host the Asia Tourism Forum (ATF) 2026 in Mongolia for the first time, Montsame reported.

The 15th edition of the forum will take place in Ulaanbaatar under the theme "The Asian Paradigm in Hospitality and Tourism" from June 11 to June 13.

First launched in 1993, the forum serves as a platform for discussing key issues in Asia's tourism sector, including development trends, service management, marketing strategies, and sustainability challenges.

This year’s program will feature presentations on approximately 20 topics, covering culture and tourism, innovation and entrepreneurship, luxury experiences management, health and medical tourism, artificial intelligence and service robotic, digital transformation in tourism, and nature-based, local and urban tourism.

The forum is expected to attract industry professionals, academics, and policymakers from across the region to exchange insights and foster collaboration in shaping the future of Asian tourism.