The project won in the category of Outdoor Lions. The Cannes Lions International Festival of Creativity is considered as the most authoritative event. Promotional materials are mainly provided by the agencies that created it, although anyone can propose their advertising work. The judging is conducted by jury consisting of creative directors of advertising agencies around the world.
The main aim of the project was to tell about the criminal practice of bride kidnapping through the real stories of the victims, whom the men had stolen for forced marriage.